The Impacters
To work overview

MagieCreations

MaGie Creations is a specialist in upcycling beer grain. During the beer brewing process, sugars are removed from the grain for alcohol production and fermentation. What remains is brewer spent grain, without sugars but still full of proteins, fibers and amino acids. Normally, this gigantic residual flow disappears as animal feed. But if thanks to MaGie Creations, not anymore! A power flour is produced from the beer grain that has great characteristics for e.g. bread, snacks, meat substitutes or pastries.

SDG | 2 | 12 | 13

Our approach

The Impacters have developed new branding. A style update and a better narrative has been developed from the positioning based on the 'Magician' archetype. MaGie Creations may be a start-up with  limited resources, but that does not detract from its ambitions!

Our approach
Upcycle impact

Brand strategy

Based on the big idea 'Leave nothing to waste', the archetypal brand positioning rests on the 'Magician'. With this we lay the foundation for the brand in the power of knowledge, technology, innovation and change.

Creation

The upcycling process with beer grain is packed with wonderful science. MaGie Creations has mastered the art of turning beer grain into the multifunctional Powerflour. The creative concept reinforces that quality. In a design mix of language, color, typography, photography and illustrations, we bring the serious work together with the infectious energy of the brand. The happy power stickers have an activating effect and have been personally applied by the magicians at MaGie Creations.

SDG 2. Zero hunger

SDG 12. Responsible consumption and production

SDG 13. Climate action

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